Overview
Propensity Pulse – Product Testing is a comprehensive qualitative research service that provides deep market insights through real-world product testing. We connect you with 5 qualified partners who install, utilize, and provide detailed feedback on your product or service, delivering actionable intelligence for your go-to-market strategy.
Research Approach
Our qualitative research methodology focuses on gathering meaningful insights from actual product usage rather than theoretical feedback. Each selected partner goes through a comprehensive evaluation process, installing your solution and using it in their real business environment before providing detailed feedback.
Market-Specific Insights
We target partners within your specific market segment and size requirements. For technology solutions targeting MSPs, this typically involves 4 small market/small business focused partners and 1 mid-market focused partner in the US market, ensuring diverse perspectives across your target demographic.
Comprehensive Feedback Process
Partners engage with your product for a full week, allowing sufficient time to experience both initial setup and ongoing usage scenarios. This hands-on approach provides authentic insights into user experience, implementation challenges, and practical applications.
Key Research Areas
- Product design and user experience feedback
- Market positioning and messaging effectiveness
- Competitive landscape insights
- Potential use cases and applications
- Implementation challenges and solutions
- Pricing and value proposition validation
Deliverables
You receive a comprehensive research report containing qualitative feedback from all 5 partners, along with actionable recommendations for product improvements and market approach refinements. The report includes specific insights into product design enhancements, competitive positioning opportunities, and strategic recommendations for your market entry or expansion.
Investment
This comprehensive research service is available for $5,000 (excluding taxes) as a one-time engagement, providing exceptional value for the depth of insights and actionable intelligence delivered.
Timeline and Support
The entire process typically takes 3-4 weeks from partner selection to final report delivery. We provide regular check-ins and progress updates throughout the research period, ensuring you stay informed of key developments and preliminary findings.
Benefits
Propensity Pulse – Product Testing eliminates guesswork from your product development and market strategy. By gathering real-world feedback from qualified partners in your target market, you gain confidence in your product direction and receive specific, actionable insights that can significantly improve your market approach and product offering.