Propensity Calling

Timely Outreach for Maximum Impact

In sales, timing is everything. Our Propensity Calling service leverages Conference Monitor's extensive data and technology to identify the perfect moment to connect with your ideal customers.

Instead of cold calling with no context, we monitor specific engagement signals and reach out when prospects show genuine interest – increasing the likelihood of meaningful conversations and successful outcomes.

How Propensity Calling Works

We carefully monitor potential clients for key indicators of interest or need. When these signals are detected, we initiate contact the same day – capitalizing on the moment when your solution is most relevant to them.

Key Signals We Monitor:

• Email opens and engagement
• Relevant LinkedIn posts and activity
• Growth events (hiring, office expansion, event announcements)

This data-driven approach means we're connecting with prospects when they're actively engaged with topics related to your solutions – not interrupting them at random times.

Our Strategic Contact Sequence

We implement a carefully crafted communication flow designed to build engagement and interest:

1. Introduction: A tailored initial email introducing your solution in the context of event planning challenges
2. Pain Point Focus: Follow-up communication addressing common challenges like technical issues or stressful registration processes
3. Evidence and Credibility: Sharing real client success stories that demonstrate your solution's effectiveness
4. Professional Connection: Strategic LinkedIn outreach to establish relationships with decision-makers
5. Final Opportunity: A well-timed final contact before their planning decisions are finalized

Conversation That Converts

Our team follows a structured call framework that consistently delivers results:

• Establishing relevant context based on the prospect's recent activity
• Engaging with questions about their specific event planning challenges
• Addressing common pain points like registration queues, app integration issues, or unreliable tech support
• Positioning your solution as the answer to their specific needs
• Securing a follow-up meeting with clear next steps

The Propensity Calling Advantage

• Perfect Timing: Connect when prospects are actively thinking about solutions
• Relevant Conversations: Discussions grounded in their specific needs and recent activities
• Efficient Resource Use: Focus your sales efforts on prospects showing genuine interest
• Data-Driven Approach: Decisions based on actual engagement, not assumptions
• Australian-Based Support: Local expertise for your market

Ready to Improve Your Sales Outreach?

Let us help you transform your approach to prospect engagement with our Propensity Calling service. Contact us today to discuss how we can help you connect with the right prospects at exactly the right time.