The Client
Infobip is a global leader in omnichannel communication and customer engagement solutions, helping businesses deliver connected customer experiences at scale.
The Challenge
Infobip wanted to host an AI-focused webinar to showcase its expertise and engage decision-makers in its target market. The objectives were clear:
- Secure 30+ qualified attendees from their ideal customer profile.
- Deliver the campaign in just 2.5 weeks, from planning to execution - a highly ambitious timeline.
The Strategy
To meet these goals, Infobip partnered with Propensity Partners and leveraged our Propensity Calling methodology. The multi-channel approach included:
- Targeted Outreach
Identifying and prioritizing decision-makers within Infobip's target accounts. - Personalized Engagement
Using tailored messaging to highlight the value of the AI webinar and its relevance to attendees' business challenges. - Rapid Execution
Deploying a dedicated calling team to accelerate conversions and ensure the 2.5-week deadline was met without compromising quality.
The Outcome
The webinar positioned Infobip as a thought leader in AI-driven customer engagement and generated a strong pipeline of opportunities. Key results included:
- 30+ qualified attendees from Infobip's target market joined the AI webinar.
- Turnaround time: 2.5 weeks, from initial planning to event delivery.
- Strong pipeline of opportunities generated from engaged prospects.
Watch the webinar here: Infobip AI Webinar
Key Takeaway
By combining speed, precision, and relationship-driven outreach, Propensity Partners enabled Infobip to achieve a critical marketing objective under tight deadlines - proving that strategic calling and engagement can deliver exceptional results faster than traditional marketing tactics.