The Client
Barracuda Networks is a leading provider of cloud-first security solutions, dedicated to protecting and supporting Managed Service Providers (MSPs) worldwide. As the host of the 8th annual Global MSP Day, Barracuda ran a webinar that aimed to celebrate MSPs, the frontline defenders against today's complex cyber threats and provide them with valuable insights and resources.
The Challenge
With the goal of maximizing participation and delivering impactful content, Barracuda sought to:
- Increase awareness and attendance for Global MSP Day 2025.
- Engage a global audience of MSPs across various time zones.
- Provide actionable insights to help MSPs thrive in a competitive market.
The Strategy
To achieve these objectives, Barracuda worked with us to implement a comprehensive webinar promotion strategy to senior MSP executives that included:
- Email Outreach
Personalized executive invites, reminder sequences, and privacy compliant, value-driven communications - LinkedIn Outreach
Targeted C-suite connections and messaging with precision content to reinforce event relevance - Phone Outreach (Propensity Calling)
Immediate call follow-up to engaged contacts with real conversations driving registrations and quick delivery of call volumes - Registrations
Dedicated propensity calling to convert warm leads into event registrations using highly trained based agents - Lead Funnel & Tracking
CRM-ready lead flow with campaign tracking and reporting dashboards
The Outcome
Global MSP Day 2025 featured an extraordinary lineup of speakers and discussions:
- Brian Downey from Barracuda Networks shared new market research and innovations for MSPs.
- Richard Tubb from Tubblog provided best practices for effectively connecting with SMB customers.
- Mark Copeman from Wingman MSP Marketing discussed strategies to stand out in a crowded market.
- Colin Knox from Gradient MSP offered tips for creating a successful MSP business.
The event was accessible globally with virtual sessions scheduled for:
- Americas East Coast – 10 AM EDT
- Americas West Coast – 10 AM PDT
- Europe – 10 AM BST
- Asia Pacific – 11 AM AEST
Additionally, in-person events were hosted in various locations, including Burlington, MA; Irvine, CA; Mississauga, ON; Houston, TX; Boca Raton, FL; Copenhagen, DK; and London, UK.
The Results
Barracuda's strategic approach led to a significant increase in engagement and attendance for Global MSP Day 2025, reinforcing its commitment to supporting MSPs and providing them with the tools and knowledge to succeed.